Best Marketing Platforms for Your Business

Marketing your business online has become more important than ever in today’s digital age. With so many different marketing platforms and tools available, it can be difficult to know which one will work best for you. In this article, we’ll take a look at the top five marketing platforms or tools by ranking them based on their features, uses and pricing.

Top five marketing platforms

1. Google Ads

Google Ads (formerly Google AdWords) is one of the most popular online advertising platforms around. It allows businesses to create ads that appear on Google search results pages as well as other websites that participate in the Google Display Network. Google Ads works on a pay-per-click (PPC) model where advertisers only pay when someone clicks on their ad.


  • Reach targeted audiences who are actively searching for products or services like yours.
  • Create text-based ads with multiple targeting options such as keywords, location, demographics etc.
  • Use remarketing campaigns to target people who have already interacted with your website


– Advertisers set their own budgets

-Pay per click

– Pidding system

2. Facebook Ads

Facebook is another popular platform used by businesses to reach out to potential customers through targeted advertising campaigns based on interests and behaviors of its users.


  • Highly detailed demographic targeting options including geographic location ,age range & gender
  • Targeting based on interests/hobbies/likes
  • Carousel ads allow showcasing multiple products/services within same Ad


  • Facebook offers both CPC (cost per click) and CPM (cost per thousand impressions)

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3. Mailchimp

Mailchimp is an email automation tool designed specifically for small businesses looking to automate email newsletters and drip campaigns. They offer wide range of templates helping users design beautiful emails with ease.


  • Build beautiful email newsletters and drip campaigns
  • Automated customer journeys based on behavior
  • Integrates with other marketing tools such as social media platforms


– Mailchimp offers a free plan for up to 2,000 subscribers. Paid plans start from $9.99 per month.

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4. Hootsuite

Hootsuite is a popular social media management tool that enables businesses to manage multiple social media accounts in one place. It allows the user to schedule posts across different channels and track their performance through analytics.


  • Manage multiple social media accounts in one place
  • Schedule posts at optimal times
  • Monitor brand mentions, competitor activity & industry trends


– Hootsuite’s pricing starts from $29/month for small teams up to enterprise level pricing which includes custom solutions.

5. SEMrush

SEMrush is an all-in-one digital marketing tool used primarily by SEO professionals for keyword research, site audit & backlink analysis among others. They offer wide range of features including position tracking, content optimization etc.


  • In-depth keyword research and analysis
  • Site audit capabilities highlighting areas of improvement.
  • Paid advertising insights into competitors’ strategies


-SEMrush’s pricing ranges from 119/mount(pro) to 449/month(Business)


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